Racer has been held annually during the month of August since 2006 in ArtCenter College of Design’s Graduate Industrial Design Department. The 14 Week long design project is to compete with student teams in a variety of events with uniquely designed remote controlled race vehicles, which are propelled by energy stored in 16 feet of rubber band.
Design, Engineering & Branding - Myungwhan Choi Lilian Ware Xinyao Liu
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The Goal of Project
Learning by Doing
FormulaE vehicles are designed and developed utilizing scratch-build fabrication techniques as well as with computers and rapid prototyping tools, advanced materials and mechanisms that is based on sophisticated design solutions as problem solving.
The speed of cars can reach over 25mph so that understanding the road environment and driving skills are required as well.
Gear Drive Car
Direct Drive Car
The Art of E-Car Racing by Mashable on YouTube
Design & Engineering Innovation
The pulled back and lower
center of gravity will enhance
the stability in driving.
The structural cut for the flexibility which the narrow middle body is intended for
The buna-n rubber wobbling suspension allowing the body to be stick with ground but absorbs the outer shock efficiently
The cambered and toed-in front wheels for stable cornering as well as
Ceramic ball bearings with machine milled enclosure
Poron foam suspension and rear wheel differential system
To make more fun, we branded ourselves. In this discussion,
our common interest was traveling along with the definitions
of adventure, discover and expedition. Then, we focused on how to tweak this identity a little bit culturally. Finally we found a right figure who is David Bowie. Even his song 'Space Oddity' not only illustrates the journey to some frontier but also the characteristic of our car.
Giveaways during the competition
Tracks & Scores
The Sinclair Hill Climb
Ash Tray Drag Race
Sculpture Garden Flats
Final Winner of 2016 GradID Formula E Competition
and Walt Disney Imagineering Moon Shot Award