Online influencers are within people's grasp.
They feel more real to us than the distant lives of celebrities.
Sponsored by the social media branding agency, which is MerchLabs. The company cooperated with over 170 online influencers to sell its branded merchandise--for example, T shirts or small goods--to followers and others. The goal of this project is
to discover a new revenue growth model for its business beyond the current. Also, a new model should be fueled especially by the convergence of technologies that allow a real production.
Design - Myungwhan Choi
Strategy - Anne Gagnon Chen Chen Myungwhan Choi Xinyao Liu