Sleep to Go
The National Sleep Foundation and member organizations of the National Sleep Awareness Round table are seeking to secure federal funding to increase the number
of Americans that are regularly getting a good night's sleep. The project objective is
to develop a proposal for new business opportunities in products and services, which create future desirable experiences by implementing technologies based on
Strategy & Future Study - Kui Cai Myungwhan Choi Zhiyu Liu
Car Design - Michael Song
We started with simple questions:
What if one arrives rested, ahead of the destination?
How are sleep and travel combined together?
Light, noise, sitting posture, privacy matter.
The most frequent activity in transit is sleeping. It accounts for 60% out of all types
of behavior during trip. Therefore, travelers strive for more comfortable experiences.
80% of Passengers want better seat as well as 64% of them want enough space.
Sleep should not be disturbed.
Sleep to Go optimizes resting and sleeping moments by changing the way people travel through on demand private services with autonomous cars.
"Do not Disturb"
On Demand Traveling Autonomous Cars
in LA and SF
Sleep to Go offers services on an on demand basis anywhere in these two areas. The eight hour journey drains travelers' energy before their wonderful time at the destination. Even though a few believe that shorter plane travel would relieve this difficulty, many passengers still suffer from the crowded environment as well as the accessibility to
the airport. That is how we see an opportunity for business that helps improve the resting experience in transit.
Pick up Anywhere
How will tomorrow's public transportation
On demand service will stay the same. Throughout autonomous cars, more personalized and private services will come to customers.
11:35pm Oct. 21
"John, it is the time to travel to San Francisco."
Transportation is not just about getting
from place to place.
Today, public transportation means for everyone's mobility.
Tomorrow, we believe, this industry would be tailored into different human needs.
Sleep to go will be a sleep expert in this industry.
Take off your shoes like you are in a living room. Great entertainment would be one of cool remedies allowing you to fall asleep.
Perfect environment for rest and sleep is our goal.
Be calm, be private and be disconnected from the world.
Sleep to Go finds
a right spot.
Sensing your heart rate, breathing, and body movement, the system enables you to wake up at the best time in your sleeping cycle around the time you set.
Implementing technologies, Sleep to Go cabin will accommodate the customer even if in different travel circumstances.
Comfy Adjustment Seat
with Individual Heat System
Sleep Pattern Analysis
Active Noise Cancellation
Sunset Light Spectrum
Allowance for Melatonin
Automatic Solar Control Glass
The voice recognition will respond to your order as
a concierge service.
However, do not limit the way you communicate through your ears. The holographic screen will help maximize your engagement with the system visually.
We already rolled out places where you are going.
To extend the service, do not hesitate to tell the car. We will reschedule the car and get you to the places since our car distribution is quite flexible through the hub in each city.
Be Calm, Be Private &
Be Disconnected from the World
Sleep to Go is a new type of service.
Therefore, we had to retrieve the market pricing from other existing competitors. How to monetize the values of experiences in a service product?
With understanding of a strategy framework, called Value Curve.
We could pull out the costs of values, based on market price including hidden costs and try to see how our service can be priced.
Sleep to Go offers a higher premium service than other existing businesses. Taking in account hidden costs, the price of first class airplane, which is one of comparable competitors in the service level, is $243. However, it does not offer what we can do
in our service.
Sleep to Go will be launched in 2020 with
the flat rate at $250.
If we conservatively project the occupancy rate as 33% daily in the initial rollout with 40 cars, our annual revenue will be $3.65M.
In 10% APR under the 5 years payback period, the early investment
for the product development will be $1M in 2017.
For second investment that we need will be $1.85M in 2020 when Sleep
to Go will be launched.
For more details, please click on
The central hubs in LA and SF will take care of our cars.
The on demand transportation service, Sleep to Go, strives for getting everything connected to different services and systematic partnerships for better experiences
of not only transportation but also sleep.
Implications through trend study.
Environmental Scanning, Future Wheel, Cross Impact and Causal Loops are used
to explore deeper into future driving forces.
Overwhelmed by Options
Online Culture of Influence & Power
One Person Household
Ubiquitous Sensing & Monitoring
Rise of Bots & Automation
New Measures of Wealth
Increasing Cost of Production
Digital Currency & Blockchain
Declining Middle Class
Tracking Hidden Ecology Costs
Cradle to Cradle & Lifecycle MGT
Increasing Amount of Waste
Doubts about Climate Change
New Nationalism & Protectionism
Decrease in Social Care
Privacy & Security Laws
Decrese in Social Care
Safety issues on Automation
Increasing # of Chronic Disease Patients
Growing Awareness of Sleep
Adaptive Sleep Technology / Apps